Passionate Positioning: Crafting a Value-Driven Brand Identity

In this interactive workshop, join Holly Reardon, owner and strategist of Hapacity Marketing, as she unfolds the true power of a brand's positioning statement and its pivotal role in steering your entire business strategy. Holly will share her personal journey—from the missteps of targeting 'everyone and anyone,' to the triumph of creating a value-driven brand identity.This session is about more than just crafting a catchy tagline. It's about creating a unique positioning statement that acts as a beacon, guiding your target audience to your brand, stirring the right emotions, and serving as the foundation for all strategic decisions. Your positioning isn’t just a tagline—it's the heart of everything your company does.Holly will provide you with a worksheet and will guide you through the process, ensuring you leave the session with a robust positioning statement that makes your brand shine bright in your market.Whether you're a new entrepreneur or a seasoned business owner looking to revamp your brand, this session promises to equip you with practical tools to make your brand in-demand and uniquely positioned.Join us for a value-packed session, peppered with real-life anecdotes, data-backed insights, and engaging interactions!

This session takes place in the Havana Room, located on the 2nd Floor of @4240 Building at 4240 Duncan Ave, St. Louis, MO 63110.