Essential Ingredients: Why Purpose Matters When $#*% Gets Tough

What do an 85-year-old Quaker author, podcast luminary Tim Ferriss, and a New York cocktail bar have in common? These three things, along with a myriad of others, helped sew the seeds that birthed a cocktail education business and provided the clarity and internal fuel required to sustain it.

During this talk, I'll cover the road that led to the formation of my cocktail business, tell you what I offer and where I see things being headed, but more importantly, and hopefully, how this talk will feel more relatable to you, is I'll cover what I've learned as being necessary to sustain a business and the entrepreneur who has to keep going for it to function.

I'll throw in some funny stories about booze and who knows what else, but owning a business for me has been about discovering what it takes to stay motivated to get up and charge into what feels like oblivion day after day because it is hard to imagine doing anything else.